Edelman Trust Barometer research is a globally deployed online survey of the general population. Designed by our research team, the survey questionnaires are programmed, translated, localized, and completed in up to 28 countries around the world, with respondent samples selected to reflect the demographics of each population.
We seek to understand why people hold the views they do, using depth of questioning and sophisticated data analysis to understand how personal attitudes interconnect to shape broader societal forces. We track attitudes as they emerge, gain prominence, and fall out of favor.
Authors
- Published in
- United States of America
