Juggling online gigs with offline jobs

Online labour platforms are redefining the world of work, but little is known even now about the drivers of worker engagement in this type of activity. Earlier studies focused on individual preferences and job characteristics such as flexibility or low entry barriers, but the relative role of such pull factors is limited given widespread worker discontent and generally precarious and unstable conditions, in many respects similar to the low-wage and informal sector. This working paper expands current frameworks by considering the role of the local economic and employment context in explaining the prevalence of internet and platform work.