SUMMARY REPORT & RECOMMENDATIONS FOR FUTURE PLACEMAKING INITIATIVES

The project was funded through the My Main Street Community The goal of Activate Downtown Brampton was to attract residents Activator Program, a two-year $23.25-million investment by to the heart of the city and create opportunities for social connection the Government of Canada through the Federal Economic in underused public spaces. [...] of Brampton and the Downtown diverse art and entertainment, Brampton BIA can pursue for health and wellness activities in The most popular activations in 4 downtown Brampton as well as Vivian Lane were the pop-up night sustaining placemaking initiatives opportunities to learn and market, live music and health and that activate downtown supporting contribute to the community. [...] In partnership with 8 80 Cities’ expertise in placemaking and inject community engagement, the City and BIA collaborated to form the Activate Downtown Brampton project and applied to the My Main Street Community Activator program with the objective to attract local residents to the heart of the city and create opportunities for social connection in underused public spaces through bold laneway inst. [...] painting the mural also brought the community together and helped The vibrant colours used in the ground mural correspond with the spread the word about the Activate Downtown Brampton initiative. [...] SUMMARY REPORT & RECOMMENDATIONS FOR FUTURE PLACEMAKING INITIATIVES RETURN TO CONTENTS • 62 IMPACT ON ACTIVITY IN THE SPACE The drop-in activities during the middle of the day on a weekday were not as effective in bringing people to the laneway.