Media Release DATE: 8 MARCH 2023 9:00AM (AEST)

Media Release DATE: 8 MARCH 2023 9:00AM (AEST) Research investigates “greenwashing” advertising on social media Researchers from the ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) are uncovering vague and misleading green advertising on social media, with the help of the Australian consumers who are being targeted. [...] Increased consumer demand for more sustainable products, increased understanding of the need for business to take action on the climate crisis, and the need to shift to a circular economy are likely to be driving green claims. [...] The ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) is funded by the Australian Government through the Australian Research Council. [...] The ADM+S Centre The ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) is a cross-disciplinary, national research centre, which aims to create the knowledge and strategies necessary for responsible, ethical, and inclusive automated decision-making (ADM). [...] The Centre aims to contribute to the mitigation of the social and economic risks in the development and implementation of ADM, and to improve outcomes and efficiencies in four key focus areas where automation is already well advanced: news and media, transport and mobility, health care, and social services.