HCBs are food and drink businesses that innovate to create healthier products and are poised to disrupt the food industry by demonstrating that it is possible to produce healthier, tasty, and aordable food. [...] How can innovation support a healthier food & drink industry? 1 How can we drive the change we need to see? Collaborate: Coordinate: This report has illustrated the power that HCBs We need better coordination within the food have to drive growth within industry, and we call system - from farms through to supermarkets - to on retailers and manufacturers to directly partner develop a joint vision fo. [...] We need We need to see a significant increase in public and the government to do away with delays and go private sector investment into healthier food full force with HFSS legislation. [...] We welcome the National Food require food companies to report on the size and Strategy’s call for a £500m challenge fund proportion of healthy sales and make this dedicated to driving innovation in food and drink, information transparent and easily accessible. [...] forward with these actions in the absence of Investment in conjunction with regulation would regulation and are looking to government to level be a powerful force for innovation and the playing field.
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