What works to change attitudes towards disabled people - Leonie Nicks

Introduction 2.1 Background and aims of the project In the UK, 22% of people are disabled.3 Meanwhile negative attitudes towards disabled people are common with only 12% of the general public agreeing that views held by members of the public about disability are generally helpful for disabled people.4,5Tackling negative attitudes towards disabled people is a UK government priority, as part of the. [...] Therefore, the only differences observed between the two groups should be due to the intervention, establishing the causal role of the intervention. [...] The final message types that tested in the experiment were: ● Things in common: the message emphasised everyday common activities and identities shared between disabled and non-disabled people ● Humour: the message used humour to demonstrate the impact of being disabled ● Behaviour change: the message highlighted specific actions that can be taken to assist a disabled person if needed ● Exceptiona. [...] Harvard University ● Approval: The extent to which participants thought the information in the message they saw helped them understand how disabled people feel, was easy to understand and trustworthy, fits with their beliefs and is something they would like to see in the future. [...] Analytical strategy To measure the impact of the messages, BIT compared the outcomes of participants who viewed each of the 7 messages to those in the control group using linear regression.