The sustainability claim must provide relevant information on certain features (for example processes, materials used in production or impacts linked to the intended use of the product) that, according to the selected scope of the under- lying study and the applied methods, contribute significantly to the sustainability profile of the product. [...] 22) and the “Right to fair and responsible marketing” (art 29.) Analysis of the various countries’ legislations (see Most of the countries use similar principles which Annex) assessed whether the principles of the confirm the pertinence of the UNEP Guidelines as a guidelines providing sustainability information were framework to combat greenwashing. [...] to be that which refers to characteristics or ranging from $146,620.98 to information related to a good, product or In the analysis and verification of the $4’105,387.31 or a fine of up to service that may or may not be true, and which information or advertising, the Attorney General’s Office will verify that it is truthful, 10% of the offender’s annual gross misleads or confuses the consumer due. [...] monitoring compliance with the law on misleading commercial Article 21 of the law states that “any advertising: investigators from the A platform is available advertising that includes, in any form Ministry of Commerce and Industry, Under Article 174 of on one of the websites whatsoever, false or misleading claims, or from the Ministry of Tourism, the Act, violation of the of the Ministry where in. [...] Created by the advertising industry If Council concludes an advertisement violates the in 1963 to promote the professional Code, the advertiser, with a copy to the complainant, practice of advertising, the Code is The Code is will be notified of the decision in writing and the cornerstone of advertising self- administered by requested to appropriately amend the advertising regulation in Canada.
- Pages
- 51
- Published in
- Kenya
