SOCIAL AND BEHAVIOUR CHANGE STRATEGY of FANSER Project | GIZ Zambia

Objectives of the Strategy The overall objective of the strategy is to contribute to improving the nutrition of children under two and pregnant and lactating women (PLW). [...] The strategy also contributes to the relevant nutrition policies of the Government of Zambia. [...] Using the guidance provided in GIZ’s SBC Guide, the practices were selected based on the following criteria: ▪ Impact, considering: 1) the extent to which the practice can contribute to improved nutrition; and 2) the extent to which people already follow the practice (i.e. [...] the room for improvement) ▪ Feasibility, considering: 1) how easy / difficult the practice is for people to adopt and follow; and 2) how likely it is that FANSER can promote the practice effectively, considering the resources and mandate it has ▪ Contribution to the project indicators, considering how likely it is that the practice would contribute to achieving one or more of the project’s indicat. [...] Improve women and their husbands’ (2, 3) Distribution and promotion of the Nutrition card game promoting the benefits of benefits of vitamin A-rich foods understanding of the benefits of vitamin locally sourced vitamin A-rich foods (E).