cover image: How multi-media content supported Nigeria’s response to the COVID-19 pandemic

20.500.12592/9vph9q

How multi-media content supported Nigeria’s response to the COVID-19 pandemic

4 Oct 2023

produced and broadcast multimedia content (to provide The COVID-19: Addressing Vaccine Hesitancy in Nigeria (AVHiN) project, funded by Bill and accurate, practical and relevant Melinda Gates Foundation, set out to develop information about COVID-19 trusted multi-media content for a year, utilising vaccination for audiences and factual discussion programmes Talk Your Own (TYO) in English/ Pidgin an. [...] The aim was to people listened to/watched the contribute to the reduction of vaccine content, which helped to dispel hesitancy by fostering supportive attitudes rumours, increase knowledge of towards COVID-19 vaccination among Nigerians and to enable more informed the vaccine and drive people to decision making regarding the vaccine. [...] Descriptive and regression analysis Formative research insights showed that false controlling for sex, age, residence and income and inaccurate information about COVID-19 was used to show differences between regular and the vaccine exists among vaccinated and listeners and non-listeners. [...] Respondents in FGDs were able to identify • There are still some information gaps on information around COVID-19 and its availability of the vaccine, dosage and vaccine that they had seen which were access (where to get it from) and accurate false. [...] Females and those with no around the vaccine, for example, side- education were more likely to believe effects and having correct information a conspiracy as well as those from the about the vaccine, women are more likely poorest income category but there to feel misinformed or lack information.

Authors

Mahdi Zaki

Pages
2
Published in
United Kingdom