Sustainable Finance Research - SEPTEMBER 2023

voluntary or mandatory • Two-thirds (65%) support the government passing new greenwashing regulations sustainable finance regulations in the financial sector, with more preferring mandatory than voluntary regulations. [...] Greenwashing by Greenwashing in the COMPANIES FINANCIAL SECTOR (Net) 35% Very concerned 35% (Net) Concerned Concerned 77% 42% Somewhat concerned 40% 76% (Net) 16% Not very concerned 17% (Net) Not Not Concerned Concerned 23% 7% Not at all concerned 8% 24% Q11: “Greenwashing” refers to companies who use marketing to convince the public that that their products, aims, and policies are environmentally. [...] (Base: Total N=1519) Majority of Canadians support sustainable finance and 8 greenwashing regulations for the financial sector • While overall support for regulations is similar (65% support either voluntary or mandatory sustainable finance regulations, 78% support voluntary or mandatory greenwashing regulations), support for mandatory regulations is higher for greenwashing than for sustainable fi. [...] MANDATORY REGULATIONS DON’T KNOW SHOULD NOT VOLUNTARY MANDATORY PASS ANY REGULATIONS REGULATIONS FEDERAL VOTE INTENTION TOTAL LIB CPC NDP GRE BLOC Undecided Sustainable finance regulations in the 18% 17% 26% 39% 39% 44% 26% 63% 47% 64% 30% financial sector Greenwashing regulations in the 12% 11% 14% 64% 64% 67% 50% 85% 81% 74% 62% financial sector Q9: Which of the following do you think the Govern. [...] DON’T KNOW SHOULD NOT VOLUNTARY MANDATORY MANDATORY REGULATIONS PASS ANY REGULATIONS REGULATIONS REGION TOTAL BC AB SK/MB ON QC ATL Sustainable finance regulations in the 18% 17% 26% 39% 39% 36% 31% 28% 37% 50% 42% financial sector Greenwashing regulations in the 12% 11% 14% 64% 64% 64% 58% 61% 65% 64% 61% financial sector Q9: Which of the following do you think the Government of Canada should do?.