This unique study, for the first time, explores the relative importance of 8 × 2 types of media innovations in the newspaper industry, based on empirical data postpandemic, from a survey of over 100 Norwegian newspaper executives (i.e., editorsin-chief, managing directors, and publishers). In the aftermath of the Covid-19 crisis, newspaper leaders did not want to make any dramatic changes; rather, they prioritised incremental change. Improving market positions, the products and services, and the existing revenue streams were top priorities. This was not the time to redefine either the concept of newspapers or the genres of journalism. While radical change was not at the top of the agenda, some indications of a willingness to experiment were identified.
Authors
- DOI
- https://doi.org/10.48335/9789188855923-7
- OAI
- oai:DiVA.org:norden-13133
- Published in
- Denmark
- Responsible organisation
- Nordic Council of Ministers, Nordic Information Centre for Media and Communication Research (NORDICOM)
- URN
- urn:nbn:se:norden:org:diva-13133
- Year
- 2024
- pages
- 143-164
Table of Contents
- The effects of an external crisis on the prioritisation of innovations 1
- Abstract 1
- Introduction 2
- Context 3
- Unpacking the construct of resilience 3
- Dynamics of innovation and value creation 5
- Concepts of 8 × 2 types of media innovations 9
- Research questions 11
- Method 12
- Findings 14
- Cluster analysis 16
- Cluster 1: Keep calm and carry on 16
- Cluster 2: Polish the product 17
- Cluster 3: Go get new revenue 17
- Discussion 17
- Conclusion 19
- Acknowledgements 19
- References 20
