SCALING-UP BOVINE MEAT EXPORTS OF PAKISTAN A R E V

SCALING-UP BOVINE MEAT EXPORTS OF PAKISTAN ii The PBC’s Founding Objectives The major objectives of the PBC as stated in its founding documents are: To provide for the formation and exchange of views on any question connected with the conduct of business in and from Pakistan. [...] The stock of bovine animals, the know-how and the comparative advantages in terms of the availability of land and fodder are there to leverage from. [...] What is required is to develop the value-chain by establishing appropriate feedlot farms with vaccinated and traceable animals, upgrading the transportation and cold chain infrastructure and redirecting the focus of exports to frozen bovine meat products destined to the eastern markets in addition to the existing chilled meat segment in the gulf markets. [...] Pakistan’s bovine meat sector presents an opportunity for growth, but is stymied by factors primarily related to the lack of traceability of the cattle stock, the presence of the Foot and Mouth Disease (FMD), the outdated methods and technologies used in aggregating, transporting and slaughtering animals, and the lack of capacity to produce frozen de-boned beef cuts for the international markets. [...] Furthermore, there is a price control regime in place to ascertain the sale price of meat sold in the domestic market, which is a constraining factor for profitability of the livestock farmer and hence the lack of investment made on improving the meat yield drawn from the animal.