Badvertising
part of New Weather Institute
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‘Badvertising’ is a campaign to stop adverts and sponsorships fuelling the climate emergency. This includes, amongst others, ads and sponsorships for cars, airline flights and fossil fuels. We ended tobacco advertising when we understood the harm done by smoking. Now we know the damage done by fossil fuel products and activities, it’s time to stop promoting them. The campaign is organised by the New Weather Institute think tank and climate charity Possible, and kindly funded by the KR Foundation. We also work in close partnership with colleagues from Adfree Cities and with members of the Subvertisers International network, alongside other international groups working to end high-carbon advertising.